Meet Wilbury
Wilbury, our beloved, joy-spreading mascot who's on a truly special mission to bring smiles and raise vital funds for the incredible Sydney Children's Hospitals Foundation (SCHF).
Championed by our Dealer Principal, John Roca, who masterfully orchestrates Wilbury's delightful adventures and corporate adoptions right across our community.
So, why 'Wilbury'? He takes his name from The Traveling Wilburys, the iconic supergroup known for uniting for a common cause. Just like them, it has been great to see the community coming together to support the vital work of The SCHF.
Where It All Began
Wilbury's inspiring journey started quite serendipitously when John discovered him at a charity auction. Right away, John saw Wilbury's undeniable charisma and huge potential to spread cheer and make a real difference. So, Wilbury was joyfully adopted into the Sydney City Toyota family with a grand vision: to create a unique, fun way to raise essential funds.
Join Wilbury's Mission
You can become part of the growing family of businesses that have welcomed Wilbury into their world for a week! With a $500 donation to the Sydney Children's Hospitals Foundation, you'll see Wilbury's unique charm instantly captivate your staff and customers. His soaring social media popularity is proof of the sheer joy he brings, often inspiring fantastic events in his honour for this exceptional cause. It's a win-win for everyone!