"The key to effective selling is empathy" - John Roca, Dealer Principal Sydney City Lexus and Sydney City Toyota.
John joins Dr. Jesse Green on this episode of the Savvy Dentist. "If you love serving people, John believes that, with passion, you can build a business. Having a deep appreciation and empathy for people who walk into your dental practice and understanding their dreams, hopes, and aspirations, can be the difference to a successful practice. John explains how a car dealership can be similar to your practice, and what processes you can model or duplicate." - John Roca
