John Roca

Dealer Principal

Industry expert, visionary and truly a people's person. John has been part of the automotive industry for over 30 years. He is not only well-versed in customer experience, service and sales but is also a natural at developing meaningful connections. He's not the one to shy away when it comes to leading from the front. You will often find him on the showroom floor or service centre mingling with the customers and offering assistance. Many might not know that JR is also a radio star and a fantastic Paella cook.